Final Thoughts on Patagonia Billionaire Abandoning His Fortune
Patagonia’s founder and former owner Yvonne Chouinard never set out to become a billionaire. This happened as a natural result of owning a wildly successful outdoor apparel company. However, the businessman never felt motivated by money or materialistic gains.
Chouinard felt passionate about protecting the planet as a lifelong nature lover and environmental enthusiast. So, he decided to abandon Patagonia after 50 years of ownership, forming a trust and nonprofit to help fight climate change. He updated the company’s mission statement to reflect Patagonia’s new direction: “We are in business to save our home planet.”