ISB Product Management Program: Preparing Working Professionals to Build Successful Products

Product managers steer their organizations in the right direction, guide decision making, and adapt the vision to changing customer needs. With 30,000+ jobs available on the hiring platform, Product Managers are in high demand.
Zoom credits product-based growth for its 30x growth to 300 million active daily users in 2020: Forbes, 2022. Currently, there is a growing demand for innovative individuals who can leverage resources and align teams to produce positive product results. This can be concluded from the fact that, according to LinkedIn, product management is one of the 25 most in-demand jobs in the US in 2022.
Given the vast skills required in this role, it can be intimidating for someone aspiring to become a PM. Despite the abundance of resources available on the Internet, there is no proper learning structure or way to validate the information.


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This is why the Product Management program by ISB Executive Education provides a structured approach to managing the entire product life cycle.

A product manager’s job today is more than just creating a great product. Here is a list of all the skills you need:

core competencies

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A good product manager is expected to have in-depth knowledge of the product life cycle, the art of resource allocation, market research, conducting customer interviews, user testing, profiling, and road-mapping.

They are expected to excel in Design Thinking. Understanding and executing the right product positioning, product pricing, branding and deciding and tracking key success metrics are also some of the prerequisites of being a successful product manager.

technical flow
Product managers work closely with the engineers on their team to improve product functionality to enhance the user experience. You don’t need to be a coder or a designer, although you still need to have basic design and technical knowledge.

analytical skills
Gone are the days when decisions were taken on the basis of perceptions or intuition. You need to be able to measure the impact of your decisions and analyze data to solve the right problems.

You should look for a certificate program in product management from a reputable school with an industry-focused curriculum that can develop these above skills.

excellent communication skills
Product managers are in constant contact with many individuals throughout the day. They must have excellent oratory and written communication skills to ensure each meeting is fruitful and to prevent delays in the product development process.

How can you accelerate your career in product management?
Fortunately, these attributes can be developed at any stage of your career and help you take it to the next level. if you are:

  • A mid or senior level manager who wants to manage new and mature products from concept to execution, and measure performance to drive profitability or,
  • A business leader or entrepreneur who wants to lead the use of product strategies in their organization and make product-focused decisions and plans.

The Product Management program by ISB Executive Education is a 12-week certificate program that will give you a comprehensive understanding of product design, development, positioning, branding and distribution, using industry examples and case studies.

This program will help you with a structured approach to managing the entire product life cycle. It will teach you how to think, test and launch products that customers love and always stay ahead of the competition. You’ll learn about competition analysis, road mapping, prototyping, A/B testing, and more.

To view full program details, click here.

The product management market is expected to create 22 million jobs globally and become a USD 31.84 billion market by 2025. With the right mentorship and training, you can easily become an integral part of this booming domain.

Indian School of Business
The Indian School of Business (ISB) evolved out of a need for a world-class business school in Asia. ISB is committed to creating business leaders through its innovative programmes, outstanding faculty and thought leadership. It has the unique distinction of being accredited by the Association of MBAs (AMBA), making it the 100th school in the world to receive the ‘Triple Crown’ of accreditation from AMBA, EFMD Quality Improvement System (EQUIS), and the Association. Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest level of achievement in graduate business education.
ISB designs programs that provide timely learning interventions for executive education professionals that help them enhance their capabilities through specific skill sets and progress in their careers, while positively impacting the organizations they serve. in which they work. Through innovative programs, outstanding faculty and thought leadership, ISB Executive Education is committed to creating future-ready leaders.

ISB Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. Working with Emeritus gives ISB Executive Education the advantage of broadening its reach beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. The emeritus approach to learning is built on a cohort-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 250,000 students from over 160 countries have benefited professionally from the Emeritus Programs.

Disclaimer: This article has been prepared on behalf of Emeritus by the Spotlight team of Times Internet.

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